White Iris Records was a boutique label based in Los Angeles, California, producing everything in-house under the guidance of producer Lewis Pesacov from Fools Gold. Notable releases included
Best Coast, Fools Gold, and Oberhofer.
While managing White Iris, Jenkins focused on bringing in new talent, curating the artists’ brand images, and marketing the boutique label. This initiative introduced a fresh pool of talent and generated significant buzz around the parent company, Black Iris, within the music and advertising communities.
Thanks to teamwork and Jenkins' efforts to secure new sales and leads, both White and Black Iris achieved enhanced brand awareness and financial success in New York and other key markets. Clients included McDonald's, MTV, and Nike.