White Iris Records was a boutique label based in Los Angeles California. The label produced everything in house with producer, Lewis Pesacov of Fools Gold. Their most prominent releases include, Best Coast, Fools Gold, and Oberhofer.
While managing White Iris, Jenkins brought in new talent, curated the artists’ brand image, and marketed the boutique label. The artists provided a new pool of talent and created marketing buzz around the parent company, Black Iris, within the music and advertising communities. Due to this, teamwork, and Jenkins efforts to acquire new sales and leads for the company, White and Black Iris created brand awareness and financial success in New York and various other markets: Clients included: McDonalds, MTV, and Nike.
